PILOT SPIN
Spin Zone => Spin Zone => Topic started by: Lucifer on July 18, 2020, 04:46:02 PM
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https://hotair.com/archives/karen-townsend/2020/07/18/burger-king-fights-cattle-methane-emissions-lemongrass-yodeling/
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For over forty years, Burger King used a slogan – Have it your way. Who knew one day that the company would be joining the climate change discussion with the methane emissions- fighting ingredient of lemongrass? The corporation thinks that lemongrass fed to cows will decrease cow farts and burps. The science is iffy, though.
During a limited-time release in the cities of Austin, Los Angeles, Miami, New York City, and Portland, Burger King will offer “reduced methane emissions beef.” Channeling its inner green guilt, a new motto appears during an educational video that addresses how cows and methane emissions affect the earth, a.k.a. global climate change. “Since we are part of the problem, we are working to be part of the solution.” Burger King is relying on a U.N. report that states, “Livestock is responsible for 14.5% of all human-induced greenhouse gas (GHG) emissions.” The corporation wants to do its part to pursue the 2016 Paris Agreement target on global warming.
OK, it seems that whatever Millennial is controlling BK's advertising and marketing believes Virtue Signaling that they are "Green" will have some benefit to sales. It is similar to most company's glowing public statements on supporting Black Lives Matters. All Woke, all the time. Corporate America is looking at they younger demographic as all PC,Woke, SJW's that like to embrace the Feel Good aspects of these issues.
Corporate America has politically become just another enemy of the U.S. in many ways. If you don't parrot all the Lefty mantras, be wary of keeping your job.