If only there was a means for the president, or Congressional leaders, to speak straight through to the American people, live, during the evening time slots. Hmmm. Oh yea, Reagan had his Oval Office speeches, Carter gave his fireside chats in his sweaters telling us to turn down the heat in our homes, etc.
Fast forward to the late 20th and early 21st centuries, and the Republicans have forgotten how to talk. Instead of telling the networks that he's having a 30-minute talk with the American people next Wednesday at 8:00pm EDT, and they can cover it if they want, and otherwise it would be steamed live to the world, Trump sends out fucking tweets. Likewise, McConnell has never had to sell anything to anyone, and Ryan limits his good auditory to news conferences surrounded by his fellow swamp creatures.
All any of the above would need to do is talk to the American people, speak about the importance of your positions, and SELL YOUR FUCKING CASE, and people will back them.
Instead, the GOP acts like the minority party even when they are in the majority. It's fucking maddening.