Tonight I'm surfing YouTube. Watched a couple of "epic fail" videos. Funny. Useless. Took in a video from a channel I enjoy, by a gentleman who built a cabin in the woods, with simple hand tools, by himself. I find his channel refreshing.
I clicked on another video, and this advertisement began. I usually skip the adverts as quickly as possible but was compelled to watch it.
It's a marketing video. And, yeah, it's an advert for another e-gadget. But damn is it well done.
As a parent of two kids, in the modern age, I see first-hand the destructive nature of a constant global connection. I just barely escaped it myself, having mostly grown up in an age without smartphones. But even I succumb to the draw of a 24-hour connection to the world and all its inhabitants. Gone are the days when I can leave work at work.
I don't know anything about the product this advert attempts to sell. But I do know that the modern world creates such unique challenges for parents and children. Forbid your daughter from social media, and watch as she's ridiculed mercilessly by her peers. Or, allow her the access, and watch as she struggles to escape the social struggles that at one time could be left at school for the day.
What to do? Your best, I guess.