PILOT SPIN

Spin Zone => Spin Zone => Topic started by: nddons on August 29, 2018, 06:18:22 PM

Title: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on August 29, 2018, 06:18:22 PM
NOT about social justice.

So said Jason Whitlock, Fox Sports 1 Anchor on the Tucker Carlson show tonight.

I agree completely. And FYI, Whitlock is black.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Anthony on August 30, 2018, 03:31:40 AM
Yep.  It is about MONEY, not ideals, change, "social justice", etc.  Pure greed.  Nothing more. 
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: invflatspin on September 04, 2018, 02:11:04 PM
If its about money, they're doing it wrong. No question that income is down from 2016, ad revenue is flat, brand identity is forever tarnished(leading to declining salaries). etc.

I don't know the why, and it's all in the head of the players feelings. Hard to put a fine point on the thing. I don't agree that it's all about money, or that it's all about social justice. I know there are issues that the minority players want to get across. If it's about social justice, they are still doing it the wrong way. The only people they are reaching are the other minorities, which are further segregating us as a nation.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Username on September 04, 2018, 02:46:06 PM
I think it's a further sign of the de-team-ification of the NFL.  I blame fantasy sports.  It's not about the team, it's about the individual.  The more that he can be noticed, the more famous he becomes, the more he's picked on fantasy teams, the more money he makes, and so on.  Like doing a dance after a tackle.  You're getting paid a million dollars to do stop that guy and it's your JOB.  Just do your job and get on with it.  I don't jump up and do a little dance every time I fix a software bug.  Or maybe I would if they paid me a million to do it.

This kneeling thing is another symptom of the "look at me, I'm special" generation.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: invflatspin on September 04, 2018, 03:17:54 PM
Let us presume for a moment that it is about branding, and the money associated with social justice policy. I belong to the economic system that a market is not zero sum, in that - for the right product, the worker bees will do more to gain that next rung of wealth/consumer good. I back this up by siting the cell phone/PDA market. There was no such thing in 1983, and then BAM! within 10 years, almost everyone in middle/upper income had a mobile phone. Today, everyone in the US over the age of 11 has one.

On to the 'market' for social justice. Who is their customer? What is the promotion plan? What prices are they thinking of charging?  Where is their market, both logically, and figuratively? If one postulates a zero sum economy, what will the social justice market displace?

I took grad marketing, and economics way back, and I gotta say - I'm not investing. I just don't see the monetary side of this. I'm sure there's a segment of the US which is ready for social justice brand, but at the risk of racism - is that market robust enough to support their offering? Notwithstanding TV shows that portray black families as upper-income professionals, with two kids and a Labradoodle, the reality is far, far different. Splintering a market by killing off one ancillary segment(NFL revenue), and thinking that some of that revenue will flow into the social justice platform is one of the all-time flights of fancy I've ever heard. Enron had a better marketing plan than social justice, and look how that turned out.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Number7 on September 04, 2018, 06:34:03 PM
My email to Nike was abruptly answered with an invitation to spend some money on their 'sale' items.

Those knuckleheads are letting the brand be destroyed to suck up to assholes, whiners, criminals and communists.

They must think those losers are the only customers they need to reach.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Mr Pou on September 05, 2018, 04:47:26 AM
My email to Nike was abruptly answered with an invitation to spend some money on their 'sale' items.

Those knuckleheads are letting the brand be destroyed to suck up to assholes, whiners, criminals and communists.

They must those losers are the only customers they need to reach.

Nike appears to want to be the brand of a certain corner of the market, and it ain't us.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Number7 on September 05, 2018, 07:09:14 AM
NOT about social justice.

So said Jason Whitlock, Fox Sports 1 Anchor on the Tucker Carlson show tonight.

I agree completely. And FYI, Whitlock is black.

FYI: Whitlock is all about racism. He is a babbling megaphone for nonsense.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Mase on September 05, 2018, 10:59:04 AM
Y'all Nike Burners are a bunch of KKKers...

Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on September 05, 2018, 11:02:37 AM
FYI: Whitlock is all about racism. He is a babbling megaphone for nonsense.
In this case, he’s right, and said it’s not about racism. It’s designed to further the “look at me” brands.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on September 05, 2018, 11:04:39 AM
FYI: Whitlock is all about racism. He is a babbling megaphone for nonsense.
In this case, he’s right, and said it’s not about racism. It’s designed to further the “look at me” brands.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Anthony on September 05, 2018, 11:46:29 AM
The players only care about Money, and Attention.  The believe the kneeling will get them more of both.  Everything is measured in Twitter followers to them. 
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Number7 on September 05, 2018, 12:10:06 PM
In this case, he’s right, and said it’s not about racism. It’s designed to further the “look at me” brands.

ditto... ditto...
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: bflynn on September 05, 2018, 02:41:37 PM
I'm sure there's a segment of the US which is ready for social justice brand, but at the risk of racism - is that market robust enough to support their offering? Notwithstanding TV shows that portray black families as upper-income professionals, with two kids and a Labradoodle, the reality is far, far different. Splintering a market by killing off one ancillary segment(NFL revenue), and thinking that some of that revenue will flow into the social justice platform is one of the all-time flights of fancy I've ever heard. Enron had a better marketing plan than social justice, and look how that turned out.

I don't get it either - Nike must believe that the gain from the social justice segment will outweigh the losses from the "evil republican patriot" segment.  I don't know if that's true or not.  Maybe the executives are using shareholder money to implement their personal prejudices.  Time will tell.

I'm traveling, but when I get home I'll throw out any Nike products.  I know there's some branded stuff in the garage, maybe some shorts and such.  This does nothing for or against Nike, but it will make me feel better.  I will explicitly avoid buying anything from them in the future where before I was neutral about it and that will cost them at least some dollars.  Who knows how much...Target has still not recovered from their oops, so it could be awhile.

Sell Nike stock if you have it.  The market has only priced in a 3% price drop so far and if you believe only 3% of their customers are going to be upset, I have a bridge for sale. 
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Rush on September 05, 2018, 04:00:46 PM
Well shit. My favorite shoes are Nikes. I wear them every day. What am I gonna do now?
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Username on September 05, 2018, 04:10:50 PM
Business decision

https://www.inc.com/jessica-stillman/heres-data-that-proves-nikes-colin-kaepernick-ad-is-seriously-smart-marketing.html

Quote
As sports industry analyst Matt Powell noted in a tweet (hat tip to Business Insider): "Old angry white guys are not a core demographic for Nike." The company's customers skew younger, urban, and liberal, so angering conservatives is probably only going to win Nike increased loyalty.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Little Joe on September 05, 2018, 04:35:00 PM
Well shit. My favorite shoes are Nikes. I wear them every day. What am I gonna do now?
Buy New Balance.  That is what I do because they are the only ones that fit my wide flat feet anyway.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Number7 on September 05, 2018, 06:09:36 PM
Well shit. My favorite shoes are Nikes. I wear them every day. What am I gonna do now?

I have five pairs of sneakers. Two of them are nike and went in the trash today. I sent those assholes a photo of their brand in the garbage bag with yesterdays' leftovers/
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: bflynn on September 05, 2018, 06:58:52 PM
Business decision

https://www.inc.com/jessica-stillman/heres-data-that-proves-nikes-colin-kaepernick-ad-is-seriously-smart-marketing.html

yeah...now angry white guys are not even a minor demographic for Nike  But, why would you want rich people as your customers?

Sell your Nike stock.  As much as the young "hip" types want their companies to represent them, investors aren't ever impressed by companies who cut out entire demographics for any reason.  And the investors ARE predominantly old angry white guys
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Anthony on September 05, 2018, 09:19:05 PM
I have never bought a Nike product.  I had Chucks as a kid, then Adidas.  I was an NCAA athlete and wore Adidas, but that was before Nike bought off all the programs. 
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Becky (My pronouns are Assigned/By/God) on September 06, 2018, 03:51:36 AM
Apparently these Ted Kaczynski parody flyers of the Nike ads are showing up all over Los Angeles.

Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Number7 on September 06, 2018, 06:35:55 AM
It seems that Every time progressive virtue signaler try to clubs their way to the moral high ground they end up looking as stupid as one of Michael, or aunt peggy’s posts.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on September 06, 2018, 09:54:36 AM
Well shit. My favorite shoes are Nikes. I wear them every day. What am I gonna do now?
Better keep them. Your faculty colleagues will think you can now walk on water.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on September 06, 2018, 10:00:52 AM
I have never bought a Nike product.  I had Chucks as a kid, then Adidas.  I was an NCAA athlete and wore Adidas, but that was before Nike bought off all the programs.
Should have gone DIII - you can get whatever the hell shoe you want because you have to buy them yourself.

For football they just had to be black. I had Ridell football cleats.

For discus and javelin, I bought whatever fit my narrow size 13’s. Don’t recall any brands.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Becky (My pronouns are Assigned/By/God) on September 06, 2018, 05:19:14 PM
Knockoff ads are a hoot.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Lucifer on September 06, 2018, 05:25:33 PM
(http://thehill.com/sites/default/files/styles/thumb_small_article/public/trumpjr_trumpnikead.jpg?itok=wZ0vO7J8)
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Lucifer on September 06, 2018, 05:26:53 PM
(https://fansrule.files.wordpress.com/2018/09/nike-ad-spinoffs.png?w=409&h=225&crop=1)
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Rush on September 06, 2018, 08:27:15 PM
Better keep them. Your faculty colleagues will think you can now walk on water.

Yes.  :)  Although I am not on a faculty. Are you mixing me up with somebody else? Or maybe my brain is misfiring right now.
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: nddons on September 06, 2018, 09:01:01 PM
Yes.  :)  Although I am not on a faculty. Are you mixing me up with somebody else? Or maybe my brain is misfiring right now.
Ah my mistake. I thought I was responding to azure. Sorry!
Title: Re: NFL Kneeling Protests is About Athletes Building Social Media Brand,
Post by: Rush on September 07, 2018, 12:18:09 PM
Ah my mistake. I thought I was responding to azure. Sorry!

I figured it might be that.   ;D