Bit confused here. Is the angst the fact that a private company is taking a position on a social issue -or- is it that they are taking an position you disagree with?
Here, I don't even know what their position is. What I am upset about is that they are encouraging disrespect for the office of the President because they childishly cannot stand who is in it. Now I might have missed it, but I don't recall the right calling for Obama's assassination 8 years ago, nor plays which used an Obama look alike was used as Caesar, to be stabbed daily. Nor any right leaning actor asking if it wasn't time that an actor shot the president again. I don't remember any music artists saying that they thought a lot about blowing up the White House. Now if I missed that, someone please point it out and I will condemn it.
Private company, they can do what they want. Obviously in this day, they will suffer some fallout for it, but it's their choice. I really don't care whether that's left or right as I'm in the middle and think both sides are pretty moronic at times. On the other hand, I wasn't really upset with Hobby Lobby. I can't think of a private liberal company that said something I disagree with, maybe because I rarely see the right get riled up about things. Anyone have an example other than the current one?
Public company, they should not be engaging in politics because the CEO does not own the company. When the CEO opens their mouth about polarized topics the company loses customers and shareholders lose money. It's estimated that Target's CEO cost shareholders between 6 and 8 billion in lost market cap because of his public statements regarding transgender bathrooms. In the last two years Starbuck's stock has been largely flat and that is at least partially attributed to the former CEO's loud mouth in saying things like "if you don't agree with us about * (race, homosexuality, etc), don't buy our coffee". A lot of people said "yeah, ok, we won't". It is borderline criminal for a public CEO to put their personal desires ahead of shareholder values. It isn't their money to play with.